Multimedia technology and the internet have inaugurated a new chapter in the way archaeology is communicated to the public. But though media officers are a given in the museums and the heritage management services, media training for archaeology and heritage management students is still an exception. The same is true for the booming market of journalism: though more stories and specialised beats in national and international newspapers and magazines are produced, there is still no training for archaeologists available for how to deal with journalists in the field or for how to write press releases themselves. Archaeology is undergoing a revolution, within both the presentation of the practical work and theoretical questions regarding what knowledge is communicated, as well as how is the specialist community and the public engaged in this knowledge production and knowledge transfer.
This module discusses ways how both communities can be served and presents a case study of a ‘multimedia excavation’ that also serves as a training ground for young heritage management and archaeology students. As such, it outlines how multimedia can be applied to excavating, analysing, processing and interpreting the past as well as communicating and popularising archaeology to the public. The module discusses the project as a paradigm and explains why it is important for 21st century archaeologists to engage with the public via media and multimedia in the digital age.